About Company

Name: Robert Maxim International Inc.

Description: A tactical company focused on an approach to marketing that advocates moving away from traditional advertising and toward methods that engage and create trusting customer relationships.

Birthplace: On-line

Upbringing: A huge investment of time to create and nurture.

Status: Focused, dedicated, lively

Vital Stats: An interwoven structure of business strategy, experience, design and technology supported by an eclectic mix from a wide variety of backgrounds including passionate business strategists, creative geniuses, technology visionaries and architects, all collaborating to turn ideas into action.

Location: A world view from the sunny Okanagan Valley, in beautiful British Columbia, Canada.

Interested In: Helping automotive repair shops revolutionize their marketing.

Our Beliefs: When it comes to advertising, consumers are fed up. Their patience is burnt out and they have headed for the Internet. They recognize the power in the opinions of friends, peers and advisers, far away from the reaches of advertisers.

What can a business owner to do?

Here at Robert Maxim we envision only one way forward: enlist your customers and let them be your evangelists. Create a marketing strategy based on what your customers tell their friends about you.

Expose yourself

Yes, people will get involved and they will be vocal. Don't be afraid. Just pay attention and respond. Be willing to experiment and make mistakes. Above all, show sincerity and honesty. That's how you acquire recognition, acceptance and trust.

Sincerely help

When it comes to engaging customers Robert Maxim believes good things happen when companies sincerely help consumers determine if services and products are suitable. People start to see you in a new, positive light. You move from the category of adversary to ally—and we believe this is a move worth making.

The way forward

So what does all of this really mean? A new way of marketing is needed. Changing consumer response can be adapted to. Companies can prosper despite anti-advertising consumer attitudes.

It's all a question of how you engage people.

Are you ready to involve your customers?

Check out our 1-2-3 approach to automotive service marketing.