Making connections
It's all about communications
Auto repair shop websites need to provide clear, uncluttered content that quickly communicates what, when, why and how.
If people can't easily find the information they seek, they are gone. Plain and simple!
Effective websites
Robert Maxim auto repair shop website service:
- is a professional marketing tool,
- focuses on the customer's needs and wants,
- has a clean cut, efficient look,
- uses simple, direct language: quickly gets to the point, before interest is lost.
Clean & easy
An auto repair shop website needs to be visually clean, and easy to navigate. The faster viewers can find what they want, the greater the chance of converting them into a profitable customer.
Clear & concise
If people don't understand what you are trying to sell or communicate, they will go elsewhere. And they are gone fast! Focus needs to be razor sharp on the customer - forget the jargon and 'Tech talk' mumbo-jumbo. As a business, you need a clear, concise message of who and what you are. You need to ensure that your auto repair shop website positions you perfectly in your marketplace.
Relationship building
It's all about building a relationship. Your auto repair shop website needs to assure people that your business can benefit them. As a service business you're selling the invisible - a product that can't be touched or inspected before purchase. And it's all based on trust. A customer makes a great leap of faith that you will do what they want. Your auto repair shop website provides a prospective customer a concrete way to prejudge the service you will provide. They will quickly decide whether to do business with you based on the content of your website. Your auto repair shop website must communicate that your offering what they want, that you can actually do it, and that they will feel comfortable getting you to do it. Convey a sense of trust, build a relationship.
Website Problems
Typical auto repair shop website problems:
- not aimed at your market: your target group comprises +35 year olds with a solid income, but your content is aimed at young, auto racing enthusiasts who are typically do-it-yourselfers with little disposable income;
- not customer oriented: the site is about the owner or the business: you won't build customer relationships by focusing on you;
- can't get to the point: a rambling, cluttered presentation with lots of waffle and no focus;
- no brand consistency: your firm is conservative, but the writing is light and humorous;
- poor grammar, spelling and sentence structure: the consequences are the issue - not only does this present an unprofessional image, but it can fail to deliver your message;
- little market clarity: not clearly communicating what you do and the service level you provide: you can't be everything to everyone.
Check out our demonstration website for an example of an effective marketing website and the auto shop website packages we offer.
If you want your auto repair shop website to be an effective marketing tool, contact us to discuss your needs.
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