Raving customers
Customer Driven Advertising
Let your customers be your marketing partner.
The term 'Raving Customers' could be interpreted many ways. Two definitions are: customers who are "extraordinary or remarkable"1 or customers who "talk or write with extravagant enthusiasm".1 Finding customers who fit both of these descriptions is the sweet spot any business operator seeks. These are the customers who are so impressed with your service they gladly spread the word about "their" repair shop to friends and associates.
Powerful voices
Customer personal testimonials are powerful statements of loyalty and trust. They're priceless! Our testimonial comment system allows customers to make comments about their experiences in doing business with you. This feature is included with the basic website package.
Loyal customers
To enable these loyal customers to spread the benefits of doing business with you, Robert Maxim provides a Recommend Us System. This optional feature of our Website as a Service provides an automated Recommend Us System that allows your customers to e-mail an introduction to their friends and associates. This introduction e-mail includes a personal message from your customer and a prepared message from you about your business and your offer. The e-mail is very effective as it is a personal message from someone they know rather than just another piece of junk e-mail.
Spread the good word
The Recommend Us system is easy for your customers to use and easy for you, the business owner, to manage. The system allows you to track who has sent Invites, how many have been sent, and how many have been responded to. You can fine tune your marketing program and see which messages and offers get the best response.
Why would they do it?
Sometimes providing outstanding service and value to your customers is just not enough. They just need that extra bit of encouragement to act. That's where rewards and incentives can be very successful.
Encourage action
To encourage recipients to respond to the Recommend Us e-mail, incentives such as discounted services & products or specials, can be included in the e-mail.
Another enticement to respond to the invite is to offer e-mail recipients Reward Points with our Customer Reward Points system. Reward Points can be used as payment towards any services or products you sell. Your customers can also be rewarded for sending invites with the Recommend Us system with our Reward Points system.
Reward System
The Reward Points system works in conjunction with our Recommend Us system to enhance and automate these incentives to act. The Reward points system feature allows you to provide rewards to both your customer sending the Recommend Us and to the recipient when they respond to your offer. The rewards you offer are adjustable and each customer has an account where Reward Points are credited and debited.
We have created a separate page to explain all the details about Robert Maxim's Reward Points system.
1 Dictionary.com, "raving," in Dictionary.com Unabridged (v 1.1). Source location: Random House, Inc. http://dictionary.reference.com/browse/raving. Available: http://dictionary.reference.com. Accessed: November 26, 2008.
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