Tire Business Article

Doug Fentiman, owner of Robert Maxim Website Solutions, was interviewed by Tire Business magazine for the May 10, 2011 issue of their Service Zone eNewsLetter. The article, Experts: Make Facebook work for your service business, is about using social media to promote auto repair and service businesses.

The main take away from the article is that social media is not an end all for auto repair shop marketing. Social media is only one part of a much larger online marketing system that can be used to build long term relationships with customers. The interactivity of social media, combined with an information rich auto repair website that provides insight into the character of the business, and which are then both validated by consumer provided online reviews, can create a very powerful and effective form of auto repair marketing. Social media should be seen as a “component” of a larger Relationship Marketing effort.

And social media is not a quick source of revenue - it will take time and effort. There is an initial momentum that needs to be build. However, once it is rolling a companies social media efforts can gain a self-generating marketing sustainability with a relatively low cost.

Tire Business is an award-winning newspaper written for independent tire dealers and others in the tire and automotive service industries and automotive aftermarket.

Service Zone is a free bi-weekly e-newsletter product for the automotive industry. It includes news and information to help shop owners, service writers and technicians keep up with a rapidly changing marketplace.