Auto Repair Shop Websites Can Save You Money
Stop spending a fortune on traditional print advertising! Newspapers, flyers, local directories, and Yellow Page print advertising all cost huge amounts with questionable returns. Sure a well designed ad may catch a prospect's eye, but people are still very wary of doing business with an unknown company. Most small businesses just can't afford the size of print advertisement copy that will provide the information that will convert prospects into customers.
Selling The Invisible
The root of the problem is that services, especially complex, expensive services such as auto repairs, are an unknown commodity. Consumers don't know what they will receive until after the service is purchased. You're selling an invisible product! Its just too risky for most people.
Give Them What They Want!
Today's consumers want to make informed decisions. Sure ads may catch their eye, but consumers want more information about YOU before doing business. Most people are either too busy or wouldn't know who or what to ask in seeking a business reference.
To save money your auto repair advertising only needs to move people to a point where they want more information about you. Your ad should then direct prospects to your website where you provide the information they seek, build a level of trust, and convert them into a customer.
Put your money where it will work! Get a website that works for you (and saves you money).