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Auto Repair Advertising

Articles and writing about auto repair shop advertising.

Auto Repair Marketing with cheap print ads

Here is an auto repair marketing idea that is working well for my auto repair shop clients. Combines inexpensive print ad with related landing page on your website.

Place a small, 2x1 column ad in local paper with link to a corresponding landing page on your website. Keep the ad simple, consistent layout and design, and run it every issue. Anyone experienced with advertising will tell you the secret to a successful ad campaign is frequency and consistency.

Diesel Repair Business Directory

Announcing our latest project, DieselVille.com, a directory for diesel repair shops and diesel service shops, dealership or independent, diesel performance shops, diesel parts suppliers and stores, diesel parts manufacturers, and diesel engine and fuel system rebuilders.

DieselVille.com will provide two main benefits for diesel related businesses.

Auto Repair Website Design That Works - Words vs Graphics

In today’s era of flashy auto repair website design the old marketing debate of "Copy versus Art" rages on. Pretty pictures and flashy designs, or Image Advertising, may initially grab viewer eyeballs, but it is the copy, or written text, that is far more effective at converting viewers into paying customers.

Social Media Affects Auto Repair Marketing ROI

Auto Repair Marketing brings prospective customers to your business. But it is your reputation that converts them into paying customers. Your reputation provides the trust factor required in moving people from prospect to customer. Shoppers use the Internet to investigate your reputation and decide if they want to do business with you. Social Media is quickly becoming the key component of your online identity and the reputation people create for you.

Specials Calendar Incorrectly Named

We now recognize that calling our auto repair shop website event calendar a ‘specials’ calendar was a big mistake. In hind sight this powerful auto repair marketing tool should have been called a 'Promotional Calendar'. The emphasis should have been on using it to promote ANY type of daily, weekly, monthly, seasonal, or yearly event and not just discounted services or products. Robert Maxim's auto repair websites event calendar is a very powerful marketing tool and not making full use of it is a serious oversight by auto repair shop owners.

Auto Repair Industry Credibility Sucks!

The auto repair industry as a whole is fighting a generally accepted bad reputation. Building trust with new customers is tough when the public's poor perception is supported by independent studies. The following three part approach can be very effective in developing your reputation and attracting long term customers: awareness, referrals, and an impeccable track record.

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