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Auto Repair Advertising

Articles and writing about auto repair shop advertising.

Social media marketing & auto repair shops

The new social media websites seem to be a perfect way to connect with new customers but will social media such as Yelp, MerchantCircle, Twitter, or Facebook work for auto repair shops?

Marketing is all about connecting with people. For advertising to be effective you need the person's attention and interest. Social networking can be a fabulous marketing tool if your target market participates and you provide a common 'local' interest to bring them together.

Be More Referable

Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing!

Online Reputation Management

Social media has given your customers a loudspeaker and you need to monitor what they are saying about you. The Internet provides consumers with limitless vocal power – both positive and negative. Size doesn't matter in this game. Big or small any company can have their reputation damaged by rumors, service complaints, and even malicious competitors. You need to be proactive about building a solid online reputation that can withstand the inevitable service failure complaints of everyday business operations.

Local Listings On Bing – Get Yours Now

Local search business listings in Google, Yahoo, Bing search engines are vital to auto repair service shops. The more information about your company out there, the greater chance people are going to find you. It only takes a few minutes to create a listing and where else can you get great free advertising like this!

Bing

Personal Recommendations Increase Loyalty

Customers are more willing to forgive service problems if they are recommended to your auto repair shop by a friend. Are you actively asking your customers for recommendations? Robert Maxim has a number of tools to encourage personal recommendations and help build a loyal following of great customers.

Business Success Through Social Networking

Power Of The Collective Voice

On-line Social Networking[1] is a recent phenomenon that has exploded in popularity. One outcome of this new virtual community is a collection of shared consumer experiences. Participants are using these collective reviews of products and services to make informed buying decisions. Auto repair shop owners should be participating in these online communities to promote their businesses.

Attract More Business By Being Unique

Give them what they want

Are you worried by all the competition in the auto repair and service market? Are you losing customers to big chain and specialty shops? What is it that people are attracted to? The answer is uniqueness. Consumers are willing to pay more for what they can't get elsewhere. Are you providing what your customers want?

Low Price Leaders Thrive

Are you a low price leader?

Leaders and losers

To thrive in a price driven market you need to to be a low price LEADER. Some auto repair shops know they're leaders. Some think they're leaders. Many don't know they're losers. Consumers know the difference and quickly find the leader. What are you?

New Approach To Repair Shop Advertising

A different way of thinking about advertising

Traditional auto repair shop advertising has got it all backwards. Typically you spend huge amounts of largely wasted money attempting spreading your message to everyone. If your lucky you attract a few prospects who are reluctantly interested in what you are offering. The problem is that almost everyone has become numb to the daily bombardment of hit-or-miss advertising. We just plain ignore it. Maybe what you need to do is forget trying to communicate to EVERYONE and make it easier for the TRULY INTERESTED prospects to find YOU.

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