Your online social reputation is quickly becoming the life blood of a strong marketing plan. Consumers are dumping their heavy telephone yellow Pages directories and turning to the Internet – 21 million visited Yelp.com in May 2009 alone! Every auto repair shop should be working hard at building social proof of their competence and trustworthiness.
You are here
Auto Repair Website Design
Articles and writing about auto repair shop website design.
Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing!
Social media has given your customers a loudspeaker and you need to monitor what they are saying about you. The Internet provides consumers with limitless vocal power – both positive and negative. Size doesn't matter in this game. Big or small any company can have their reputation damaged by rumors, service complaints, and even malicious competitors. You need to be proactive about building a solid online reputation that can withstand the inevitable service failure complaints of everyday business operations.
Local search business listings in Google, Yahoo, Bing search engines are vital to auto repair service shops. The more information about your company out there, the greater chance people are going to find you. It only takes a few minutes to create a listing and where else can you get great free advertising like this!
Unhappy customers destroy loyalty and repeat business. Most dissatisfied customers are vocal but silent, unhappy customers are missed opportunities to win the customer back and protect your reputation. When auto repair shop service failures happen, and they will, how you recover makes the difference between being “the best” shop or a “don't go there” shop.
Customers are more willing to forgive service problems if they are recommended to your auto repair shop by a friend. Are you actively asking your customers for recommendations? Robert Maxim has a number of tools to encourage personal recommendations and help build a loyal following of great customers.
Give them what they want
Are you worried by all the competition in the auto repair and service market? Are you losing customers to big chain and specialty shops? What is it that people are attracted to? The answer is uniqueness. Consumers are willing to pay more for what they can't get elsewhere. Are you providing what your customers want?
A different way of thinking about advertising
Traditional auto repair shop advertising has got it all backwards. Typically you spend huge amounts of largely wasted money attempting spreading your message to everyone. If your lucky you attract a few prospects who are reluctantly interested in what you are offering. The problem is that almost everyone has become numb to the daily bombardment of hit-or-miss advertising. We just plain ignore it. Maybe what you need to do is forget trying to communicate to EVERYONE and make it easier for the TRULY INTERESTED prospects to find YOU.
Flash or cash?
A pretty website sure looks good but research tells us that a fancy website doesn't attract users or cash flow. If fact it can drive users away and leave you with an unproductive, expensive monument. Content and how your website is constructed is what your customers want and your bank account needs!
Advertise or Die
Often when business slows down the first expense to be cut is advertising. Bad idea. There is an old saying in the auto service business that you must advertise or you die! But advertising doesn't mean you have to spend bags of money. There are many methods of auto repair advertising and not all cost big bucks. What you need to do is find something you can afford. And keep doing it!