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Repair Shop Advertising

Articles and writing about auto repair shop Advertising.

Auto Repair Marketing with cheap print ads

Here is an auto repair marketing idea that is working well for my auto repair shop clients. Combines inexpensive print ad with related landing page on your website.

Place a small, 2x1 column ad in local paper with link to a corresponding landing page on your website. Keep the ad simple, consistent layout and design, and run it every issue. Anyone experienced with advertising will tell you the secret to a successful ad campaign is frequency and consistency.

Diesel Repair Business Directory

Announcing our latest project, DieselVille.com, a directory for diesel repair shops and diesel service shops, dealership or independent, diesel performance shops, diesel parts suppliers and stores, diesel parts manufacturers, and diesel engine and fuel system rebuilders.

DieselVille.com will provide two main benefits for diesel related businesses.

Specials Calendar Incorrectly Named

We now recognize that calling our auto repair shop website event calendar a ‘specials’ calendar was a big mistake. In hind sight this powerful auto repair marketing tool should have been called a 'Promotional Calendar'. The emphasis should have been on using it to promote ANY type of daily, weekly, monthly, seasonal, or yearly event and not just discounted services or products. Robert Maxim's auto repair websites event calendar is a very powerful marketing tool and not making full use of it is a serious oversight by auto repair shop owners.

Auto Repair Industry Credibility Sucks!

The auto repair industry as a whole is fighting a generally accepted bad reputation. Building trust with new customers is tough when the public's poor perception is supported by independent studies. The following three part approach can be very effective in developing your reputation and attracting long term customers: awareness, referrals, and an impeccable track record.

Dare To Use Social Media

Do you dare get your business into the social media arena? Are you afraid you will only expose yourself to complainers? You will be happy to know that by far the greater number of Yelp.com users who post reviews give businesses a thumbs up. While there are no guarantees of five star reviews, the feedback will allow you to improve your service quality. And besides, people are going to talk about you regardless so you might as well participate in the party. Social media may be the best free automobile service marketing idea available.

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