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Repair Shop Marketing

Articles and writing about auto repair shop marketing.

Auto Repair Marketing with cheap print ads

Here is an auto repair marketing idea that is working well for my auto repair shop clients. Combines inexpensive print ad with related landing page on your website.

Place a small, 2x1 column ad in local paper with link to a corresponding landing page on your website. Keep the ad simple, consistent layout and design, and run it every issue. Anyone experienced with advertising will tell you the secret to a successful ad campaign is frequency and consistency.

Why Auto Repair Shops Need Keyword Targeted Content

Search engines like Google, Bing, and Yahoo work by connecting people with information related to the topic they are looking for. If that information is not on your website people won't find it, or your business. So if you want to connect with potential new customers you must have keyword rich content on your website that includes the keywords people are searching for. Yes, it is that simple. Keyword Pages are the only way to attract a greater number of new customers from organic search.

Diesel Repair Business Directory

Announcing our latest project, DieselVille.com, a directory for diesel repair shops and diesel service shops, dealership or independent, diesel performance shops, diesel parts suppliers and stores, diesel parts manufacturers, and diesel engine and fuel system rebuilders.

DieselVille.com will provide two main benefits for diesel related businesses.

Tip Of The Week Series

I thought I would start a weekly 'Tip Of The Week'. Mostly they will be short website marketing tips or links to helpful information. Some tips will be things you can do yourself (DIY) and some are best done by your website developer. Just like auto repairs, some things can be DIY and others require a skilled expert.

I'll post them on my blog and email to clients. You can also get a feed of my blog. You can also connect to my blog through Facebook.

Google Search Rank Improves With Website Age

One of the key factors in Google search ranking is website age. And due to the influence of website age Google intentionally imposes a ranking delay on new websites while they prove their trustworthiness. According to Evan Bailyn, one of the world's leading authorities on SEO, this holdback, or inability to rank, lasts about four years and decreases in progressively smaller amounts over this time.

Auto Repair Local Search SEO

As you all know search engines such as Google, Bing, and Yahoo are now placing great emphasis on “Local Search”. Google Maps Place profiles have really taken off both from a business and a consumer standpoint and these changes in search engine marketing should not be ignored. Do your auto repair SEO right and you benefit greatly. Ignore local search SEO and your website will have less and less prominence in the search engines as time goes on.

Submit To Online Directories For Auto Repair Website SEO

Submit Your Website to Online Directories for Auto Repair Website SEO

Submitting your auto repair website to online directories is a very different process than submitting to search engines. A successful Directory submission involves much more than simply providing your website name and URL address. Carefully crafting your directory submission can have big payoff for your auto repair website SEO ranking.

Automotive Link Exchanges Are Worthless

Link exchanges where two websites link to each other are now largely worthless. Once the mainstay of auto repair SEO two way reciprocal links now have very little auto repair website SEO value and provide little if any website SEO benefit. To be effective auto repair backlinks need to be one-way with at least one degree of separation between the websites that link to each other.

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