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Repair Shop Marketing

Articles and writing about auto repair shop marketing.

Attract More Business By Being Unique

Give them what they want

Are you worried by all the competition in the auto repair and service market? Are you losing customers to big chain and specialty shops? What is it that people are attracted to? The answer is uniqueness. Consumers are willing to pay more for what they can't get elsewhere. Are you providing what your customers want?

Low Price Leaders Thrive

Are you a low price leader?

Leaders and losers

To thrive in a price driven market you need to to be a low price LEADER. Some auto repair shops know they're leaders. Some think they're leaders. Many don't know they're losers. Consumers know the difference and quickly find the leader. What are you?

New Approach To Repair Shop Advertising

A different way of thinking about advertising

Traditional auto repair shop advertising has got it all backwards. Typically you spend huge amounts of largely wasted money attempting spreading your message to everyone. If your lucky you attract a few prospects who are reluctantly interested in what you are offering. The problem is that almost everyone has become numb to the daily bombardment of hit-or-miss advertising. We just plain ignore it. Maybe what you need to do is forget trying to communicate to EVERYONE and make it easier for the TRULY INTERESTED prospects to find YOU.

Marketing In Hard Times

Advertise or Die

Often when business slows down the first expense to be cut is advertising. Bad idea. There is an old saying in the auto service business that you must advertise or you die! But advertising doesn't mean you have to spend bags of money. There are many methods of auto repair advertising and not all cost big bucks. What you need to do is find something you can afford. And keep doing it!

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