Auto Repair SEO

One of our latest, and most successful auto repair website design was for Al's Auto Care in Brick, NJ. A replacement for a cookie cutter website from a well-known auto repair marketing company that just wasn't working. The owner, Chris, was frustrated by a long-term decrease in car-counts even after trying every type of auto repair marketing available. With a little assistance from Robert Maxim Website Solutions he identified his website as the weak link in his auto repair marketing.

With the arrival of Google’s new social network, Google Plus, many of my auto repair shop website design customers are wondering if they should be jumping on-board Google's latest social media technology. For the vast majority I will say not yet. There are two reasons for me not recommending Google+ at this time.

Submit Your Website to Online Directories for Auto Repair Website SEO

Submitting your auto repair website to online directories is a very different process than submitting to search engines. A successful Directory submission involves much more than simply providing your website name and URL address. Carefully crafting your directory submission can have big payoff for your auto repair website SEO ranking.

Link exchanges where two websites link to each other are now largely worthless. Once the mainstay of auto repair SEO two way reciprocal links now have very little auto repair website SEO value and provide little if any website SEO benefit. To be effective auto repair backlinks need to be one-way with at least one degree of separation between the websites that link to each other.

Multiple domain names can be used to improve auto repair search engine marketing (SEM) and the number of prospective customers who view your website. But forwarding multiple domain names to your main website will NOT help auto repair SEO (Search Engine Optimization) or drive more traffic to your website. You need separate "Micro" websites with content that links back to your main website.

The amount of search engine optimization (SEO) your auto repair website needs dependents on how competitive your online market is. If your website competition has little or no SEO, getting your auto repair website to place at the top of the search results is usually a snap. On the other hand if you have got super aggressive competitors with websites SEO'd to the 9th degree getting your website onto a search engine's first page will take a lot more SEO work!

One of our competitors claims that Google's free analytics service is a waste of time and so don't offer it on their websites. They say that the true measure of a website's effectiveness is the number of customers walking through your door and that you don't need a bunch of numbers to show that. While this may be generally true, there is far more value in Google Analytics and its Webmaster Tools companion than just website traffic numbers. And good business management would want to foresee problems BEFORE the phone quits ringing...

Backlinks should NOT all point directly to your auto repair website. Select a few key websites to link directly to your homepage. Link your social media profiles to special landing pages (see website Tip #3 on auto repair shop website landing pages) on your website. Link other websites to your main social media websites which then link directly to your auto repair website. The plan is to create a spider web of cross links between websites within your link network.

Search engines use the 'quality' and 'relevance' of websites linking to your website (backlinks) as a measure of your website's quality and where your website is placed in search engine results (top of page one or page 25). Place links to your website on websites that are very popular (high SEO rank and traffic). One suggestion is social media websites like Yelp, InsiderPages or MerchantCircle.

Use multiple website 'landing' pages each offering a unique 'special' service for each different social media website profile. Each landing page must only be accessible from a single social media website profile. Use hits on each landing page as a measure of the effectiveness of different social media profiles. Use customer requests for the 'special' service as a measure of the effectiveness of your offers.