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Submitted by Be more referable (not verified) on Tue, 2009-09-29 01:11.

[...] Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing! [...]

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