SEO

Backlinks should NOT all point directly to your website. Select a few key websites to link directly to your homepage. Link your social media profiles to special landing pages (see website Tip #3 on auto repair shop website landing pages) on your website. Link other websites to your main social media websites which then link directly to your website. The plan is to create a spider web of cross links between websites within your link network.

Search engines use the 'quality' and 'relevance' of websites linking to your website (backlinks) as a measure of your website's quality and where your website is placed in search engine results (top of page one or page 25). Place links to your website on websites that are very popular (high SEO rank and traffic). One suggestion is social media websites like Yelp, InsiderPages or MerchantCircle.

Use multiple website 'landing' pages each offering a unique 'special' service for each different social media website profile. Each landing page must only be accessible from a single social media website profile. Use hits on each landing page as a measure of the effectiveness of your social media profile. Use customer requests for the 'special' service as a measure of the effectiveness of your offers.

Search engines use the number of links pointing to your website (backlinks) as an important measure of your website's quality and importance. Social media websites can be used to create high value backlinks that will boost your website search engine ranking.

Website backlinks strongly influence where your website is placed in search results (top of page one or bottom of page 50...). You need to create a network of websites with links back to your website to improve your website SEO.

Someone asked me yesterday to do some Search Engine Optimization (SEO) work on their auto repair shop website. I declined. It wasn't that I didn't want to help, but more that no amount of SEO could make the website perform. What was needed was a total rebuild of the website.

Local search business listings in Google, Yahoo, Bing search engines are vital to auto repair service shops. The more information about your company out there, the greater chance people are going to find you. It only takes a few minutes to create a listing and where else can you get great free advertising like this!