RobMax Web SolutionsWant to know how your auto repair shop is positioned for common auto repair searches?
Here are some DIY tips to check the Google search position of your business.
NOTE: if you simply type a search phrase into Google you will not see what your customers will see. The search results are “customized” by Google for each person searching. To get accurate unbiased search results you need to use a tool that isolates your search from the tracking data that Google collects from “your” previous searches.
BrightLocal.com provides a free local search results checking tool that produces an unbiased report.
Search Types
There are two different search types. Organic search, and Local or Map searches. They have much different results and should be optimized separately. The BrightLocal tool allows you to do each search type separately.
Search Terms
The following is a list of common search terms for auto repair services. Just replace the [city] [state] fields with the city and state where your shop is located. For example enter 'auto repair shops in austin tx'.
In large cities you can get more accurate results by using your zip code.
For small towns using 'near [city] [state]' in place of 'in [city] [state]' can work better.
Search Tips
- Don't use technical jargon or slang. Use search terms a typical vehicle owner would use.
- Think like a customer, not a technician. Ask a non-technician friend to search for typical searches and repairs for their vehicle and watch what search terms they use.
- With the BrightLocal search tool, try including and not including the location in the search term, e.g. auto repair shops in [city] [state] or auto repair shops.
List Of Search Terms For Common Auto Services
auto repair shops in [city] [state]
auto repair shops in [zip code]
auto repair shops near [city] [state]
auto service [city] [state]
brake repair [city] [state]
brake service [city] [state]
brake pad replacement cost [city] [state]
bmw repair shop [city] [state]
bmw water pump replacement in [city] [state]
fuel pump replacement [city] [state]
mercedes repair [city] [state]
volkswagen repair [city] [state]
oil change [city] [state]
oil change service [city] [state]
timing belt replacement [city] [state]
wheel alignment [city] [state]
Help
Contact me if you need help. We offer a free mini SEO audit for auto service shops. Our Scoring Matrix produces a score of your auto service business's Google search ranking. It scores your website, Google Business Profile, Reputation Management, and back-links.