Customer Reviews in the Sales Process

There are 3 steps in the sales process that lead people to trust you and become your customer.

Customer reviews are the final, and most important, step before people become customers.

1. Awareness - Advertising makes people aware of your business.
2. Background - Your website tells your story (who you are, what you do, what people can expect).
3. Credibility - Customer reviews provide the proof that you can be trusted to do what you say...

Improve Your Advertising Results

1. Improve your credibility with customer testimonials and reviews.
2. Improve your background information on your website. Tell prospective new customers how you are unique and what makes you special (stand out from your competitors).
3. Selectively test advertising to find what works for your business and local market.