There are 3 steps in the sales process that lead people to trust you and become your customer.
Customer reviews are the final, and most important, step before people become customers.
- Awareness - Advertising makes people aware of your business.
- Background - Your website tells your story (who you are, what you do, what people can expect).
- Credibility - Customer reviews provide the proof that you can be trusted to do what you say...
Improve Your Advertising Results
- Improve your credibility with customer testimonials and reviews.
- Improve your background information on your website. Tell prospective new customers how you are unique and what makes you special (stand out from your competitors).
- Selectively test advertising to find what works for your business and local market.