The "Benefits For You" side block contains a bulleted list of benefits your service has for customers. The block includes a link to a separate full page where details about the benefits of your service can be explained in detail.
This a chance for you to present the benefits a customer would gain by doing business with you. This page provides you with the chance to differentiate yourself from your competitors and highlight the reasons prospective customers should do business with you! It is the page where you can highlight your competitive advantage.