Auto Repair Shop Marketing Specialist


Articles about TrustBuilder Customer Relationship Service.


TrustBuilder Allows Remote Business Monitoring

A TrustBuilder user recently mention that one of the best features was allowing him to monitor what is happening at his business while he is not there.

Employee Performance

TrustBuilder can help the business owner remotely monitor customer satisfaction and how the employees are performing. It allows the owner to catch service failures, rescue the customer, and fix the management problem. Also find employees who can't work independently... and either train them, or replace them.

Customer Experience Drives Revenue Growth

Focus on the customer experience.

Nothing matters more to a business than how they make customers feel. How the customer feels determines whether your business survives or sinks.

The secret to your business revenue growth is your customer experience. Not the marketing done in the pages of a magazine, newspaper, trade publication, on TV, or other media outlets. Marketing generates new customers, customer experience keeps them coming back.

Should You Ask For Reviews?

The simple answer is no...

Flat out asking for a review rarely works. Response rates are very low. It is like asking for praise... people see it as plain weird. Or even a touch desperate...

Ask For Feedback

Instead, ask for your customer's feedback and have providing a "review" a subtle option in the background. People who are truly thrilled with your service or product will want to give you a great review without directly asking for it.

Don't Lose New Customers On Their First Visit

The number one reason for a negative customer review is not listening to your customer.

Most common new customer complaint is the feeling they are being overcharged. That is almost always the fault of the service advisor not clearly communicating what would be done, why it would be done, and why it costs what it does.

Every customer is different and it is extremely important that you to learn the level of service they wish to pay for.