Repair Shop Website Design

In today’s era of flashy auto repair website design the old marketing debate of "Copy versus Art" rages on. Pretty pictures and flashy designs, or Image Advertising, may initially grab viewer eyeballs, but it is the copy, or written text, that is far more effective at converting viewers into paying customers.

One of our competitors claims that Google's free analytics service is a waste of time and so don't offer it on their websites. They say that the true measure of a website's effectiveness is the number of customers walking through your door and that you don't need a bunch of numbers to show that. While this may be generally true, there is far more value in Google Analytics and its Webmaster Tools companion than just website traffic numbers. And good business management would want to foresee problems BEFORE the phone quits ringing...

Many companies spend big bucks attracting auto repair customers who will never stick around long enough to pay back what it costs to acquire them. Are you wasting your auto repair marketing budget on bad customers?

The auto repair industry as a whole is fighting a generally accepted bad reputation. Building trust with new customers is tough when the public's poor perception is supported by independent studies. The following three part approach can be very effective in developing your reputation and attracting long term customers: awareness, referrals, and an impeccable track record.

Someone recently asked me to do some auto repair website SEO. I declined. It wasn't that I didn't want to help, but more that no amount of SEO could make their website perform. What was needed was a total rebuild of the website.

Do you dare get your business into the social media arena? Are you afraid you will only expose yourself to complainers? You will be happy to know that by far the greater number of Yelp.com users who post reviews give businesses a thumbs up. While there are no guarantees of five star reviews, the feedback will allow you to improve your service quality. And besides, people are going to talk about you regardless so you might as well participate in the party. Social media may be the best free automobile service marketing idea available.

Developing customer trust starts by focusing on website content and features. Auto repair shop websites need to make a personal connection and communicate trustworthiness to viewers. Building a feeling of trust should be the overriding website design objective.

Auto Repair Shop Websites Can Save You Money

Stop spending a fortune on traditional print advertising! Newspapers, flyers, local directories, and Yellow Page print advertising all cost huge amounts with questionable returns. Sure a well designed ad may catch a prospect's eye, but people are still very wary of doing business with an unknown company. Most small businesses just can't afford the size of print advertisement copy that will provide the information that will convert prospects into customers.

Your online social reputation is quickly becoming the life blood of a strong marketing plan. Consumers are dumping their heavy telephone yellow Pages directories and turning to the Internet – 21 million visited Yelp.com in May 2009 alone! Every auto repair shop should be working hard at building social proof of their competence and trustworthiness.

Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing!