Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing!
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Articles and writing about social networking for auto repair shops.
Social media has given your customers a loudspeaker and you need to monitor what they are saying about you. The Internet provides consumers with limitless vocal power – both positive and negative. Size doesn't matter in this game. Big or small any company can have their reputation damaged by rumors, service complaints, and even malicious competitors. You need to be proactive about building a solid online reputation that can withstand the inevitable service failure complaints of everyday business operations.
Power Of The Collective Voice
On-line Social Networking is a recent phenomenon that has exploded in popularity. One outcome of this new virtual community is a collection of shared consumer experiences. Participants are using these collective reviews of products and services to make informed buying decisions. Auto repair shop owners should be participating in these online communities to promote their businesses.
Are you a low price leader?
Leaders and losers
To thrive in a price driven market you need to to be a low price LEADER. Some auto repair shops know they're leaders. Some think they're leaders. Many don't know they're losers. Consumers know the difference and quickly find the leader. What are you?
A different way of thinking about advertising
Traditional auto repair shop advertising has got it all backwards. Typically you spend huge amounts of largely wasted money attempting spreading your message to everyone. If your lucky you attract a few prospects who are reluctantly interested in what you are offering. The problem is that almost everyone has become numb to the daily bombardment of hit-or-miss advertising. We just plain ignore it. Maybe what you need to do is forget trying to communicate to EVERYONE and make it easier for the TRULY INTERESTED prospects to find YOU.