Auto Repair Shop Marketing Specialist

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Lazy Auto Shop Marketing

Looking for auto shop marketing that does not require any effort for the business owner?

I call it lazy marketing. And it doesn't work. Don't waste your money.

Auto shop owners often complain about not having the time or desire to contribute to their marketing. They are usually too busy working IN the shop and not in the office as a business manager, as they should be...

Search Engine Submission Scam

Search engines will not index your website until they find a link leading them to it. You need to make search engines aware that your website exists. Rather than waiting until search engines discover your website by chance, you can manually submit your website. The easiest way to do this is with your Google Business Profile. You do NOT need to pay for search engine submission. It is one of the oldest scams on the Internet...

Should You Ask For Reviews?

The simple answer is no...

Flat out asking for a review rarely works. Response rates are very low. It is like asking for praise... people see it as plain weird. Or even a touch desperate...

Ask For Feedback

Instead, ask for your customer's feedback and have providing a "review" a subtle option in the background. People who are truly thrilled with your service or product will want to give you a great review without directly asking for it.

Citation Category Affects Google Search Results

Your citation categories have a great impact on what keywords your website is displayed for in a Google search. Incorrect online information about your business can have a very serious negative effect on your search result appearance and position (ranking)... and your online marketing success. Checking and selecting the best citation categories for your business is part of the auto repair shop SEO process.

Don't Lose New Customers On Their First Visit

The number one reason for a negative customer review is not listening to your customer.

Most common new customer complaint is the feeling they are being overcharged. That is almost always the fault of the service advisor not clearly communicating what would be done, why it would be done, and why it costs what it does.

Every customer is different and it is extremely important that you to learn the level of service they wish to pay for.