1-2-3 Approach to Marketing
Robert Maxim promotes a simple 1-2-3 approach to maximize your auto repair shop marketing results. The focus is customer acquisition and retention. Each component of this simple auto service marketing strategy is built on the foundation of a well designed, informational auto repair shop website. These three steps, used with Robert Maxim's website system, can boost your bottom line!
1. Built it and they will come!
Build a compelling website
Robert Maxim's Website as a Service system is a website that attracts customers qualified to do business with you. Our auto repair shop website system is designed from the inside out to attract targeted Internet traffic that is looking for your auto repair products and services. Website as a Service provides your website viewers the information they come looking for and also starts building a relationship that moves a viewer from prospect to dedicated customer.
Make it easy and intuitive to use
Robert Maxim's auto repair shop Website system provides the framework to develop a compelling website based auto repair marketing system. Your website should engage your prospects, and encourage them to take that key first step toward becoming your customer. As soon as they arrive, your website is intuitive and leads viewers to discover the benefits of doing business with your company. Above all it focuses on their needs!
Get them to act
Robert Maxim auto repair shop websites are designed to convert viewers into customers. It's one thing to get viewers to your site, but quite another to get them to make contact with you and, ultimately, start a business relationship.
First thing is to convey your competence, professionalism, and business ethics with the informative website content viewers are seeking.
Then built trust by communicating who and what the people are behind the company. Our automotive repair website system contains all the essential informational elements needed to convince prospects that you are the 'go to' people.
If your prospects are still not convinced our Loyalty Reward Points system should provide that incentive to become your customer.
2. Use what you've already got
Don't prematurely spend your hard earned dollars hunting for new customers. Focus on getting the most from the customers you have now!
Build a relationship
Get them to trust you, then like you, then, ultimately, get them to be your best reference. Help them be raving Evangelists who tell all their friends about you. Our Recommend Us-Invite system and Customer Testimonial feature will make it easy for your customers spread the word about your business.
Get them coming back - regularly
Get them coming back more often with our Service Reminder system. Without a big expenditure you should be able to generate more work from your present customers by reminding them of routine maintenance. Our Reminder system can also be used to remind customers of repairs that were previously recommended.
Promotions when you need them
Another method to keep the customer—business relationship active and your customers coming back is with Robert Maxim's Scheduled Promotions system.
This system allows you to create promotional specials that are both start and end automatically on specific dates. These "website only" promotions keep customers coming back to both your website and shop on a regular basis.
You can even kick it up a notch by creating 'Members Only' specials for customers who subscribe to your Service Reminder system. Notices for these special promotions are e-mailed directly to subscribers.
3. Tell the World!
Step three is to reach out to strangers. Leverage the strong reputation you've built to market to newcomers. By using the Robert Maxim web based marketing system it is much easier for you to sell to strangers. Whether you use Internet, TV, radio, signage, or print advertising to find new prospects, they can all be directed to your solid brand built on a strong Web presence.
Go local, not global
Focus on where your market is. There is no wisdom in advertising to a global audience if your customers come from a 20 mile radius of your business.
Robert Maxim delivers innovative Internet enabled strategies designed by specialists who know the automotive service market.
Next -> It's all about making sales
