RobMax Web SolutionsABC's of Auto Repair Marketing
Tips to help improve your Auto Repair Shop marketing and get better ROI.
Articles and writing about auto repair shop marketing
Auto Repair Shop Marketing
How To Maximize Advertising Results
You will get remarkably better results from any type of advertising if you have a great reputation in place and make it easy for vehicle owners to find the information they need to become your customer.
The process of creating successful auto repair shop marketing is similar to preparing a meal. Like with cooking there is a specific order in how to prepare for good advertising results.
How Are You Different?
Prospective new customers come to your website for information. They want to know what makes you so special. What makes you different?
Web users like website content to be brief and to the point. This doesn't mean leaving things out. It means good writing that says what it needs to say and nothing more.
Advertisement Response Tracking
One way to track how well off-website ads work is to create an 'ad landing page' on your auto repair shop website.
Each 'ad' landing page must only be accessible from a link in an advertisement outside of your website. By counting the number of visits to the ad page provides a measure of well your ad is working and the leads generated by your advertisement.
Auto Repair Website SEO and Grizzly Bears
Auto repair SEO doesn't need to be extensive or state of the art for everyone. Your auto service SEO only needs to be slightly better than your closest competitors.
How Are You Different?
Placing "How We're Different" info on your website is the hands down strongest argument in convincing people to become your customer. And then backing up your claims with customer reviews works miracles.
Your "How We're Different" info can be the difference between your advertising spend being an income generator or a costly expense...
Lazy Auto Shop Marketing
Looking for auto shop marketing that does not require any effort for the business owner?
I call it lazy marketing. And it doesn't work. Don't waste your money.
Auto shop owners often complain about not having the time or desire to contribute to their marketing. They are usually too busy working IN the shop and not in the office as a business manager, as they should be...
Building Your Business Reputation
Your online reputation is quickly becoming the life blood of a strong marketing plan. Customer reviews and testimonials give your business credibility. Every auto repair shop should be working hard at building proof of their competence and trustworthiness.
Search Engine Submission Scam
Search engines will not index your website until they find a link leading them to it. You need to make search engines aware that your website exists. Rather than waiting until search engines discover your website by chance, you can manually submit your website. The easiest way to do this is with your Google Business Profile. You do NOT need to pay for search engine submission. It is one of the oldest scams on the Internet...
More Advertising Doesn't Always Produce More Customers
Spend less. Convert more. Don't do more advertising. More advertising doesn't always produce more new customers. Only 50% of advertising works. Just improve your online reputation and convert more of the leads your current advertising attracts into actual new auto repair customers.