Auto Repair Shop Marketing Specialist
You will get remarkably better results from any type of advertising if you have a great reputation in place and make it easy for vehicle owners to find the information they need to become your customer.
The process of creating successful auto repair shop marketing is similar to preparing a meal. Like with cooking there is a specific order in how to prepare for good advertising results.
Prospective new customers come to your website for information. They want to know what makes you so special. What makes you different?
Web users like website content to be brief and to the point. This doesn't mean leaving things out. It means good writing that says what it needs to say and nothing more.
One way to track how well off-website ads work is to create an 'ad landing page' on your auto repair shop website.
Each 'ad' landing page must only be accessible from a link in an advertisement outside of your website. By counting the number of visits to the ad page provides a measure of well your ad is working and the leads generated by your advertisement.
Focus on the customer experience.
Nothing matters more to a business than how they make customers feel. How the customer feels determines whether your business survives or sinks.
The secret to your business revenue growth is your customer experience. Not the marketing done in the pages of a magazine, newspaper, trade publication, on TV, or other media outlets. Marketing generates new customers, customer experience keeps them coming back.
A TrustBuilder user recently mention that one of the best features was allowing him to monitor what is happening at his business while he is not there.
TrustBuilder can help the business owner remotely monitor customer satisfaction and how the employees are performing. It allows the owner to catch service failures, rescue the customer, and fix the management problem. Also find employees who can't work independently... and either train them, or replace them.
Placing "How We're Different" info on your website is the hands down strongest argument in convincing people to become your customer. And then backing up your claims with customer reviews works miracles.
Your "How We're Different" info can be the difference between your advertising spend being an income generator or a costly expense...
When looking for an auto repair shop website developer the first mistake businesses make is not defining what a “good” website is. A “good looking” website does not mean it will be a good marketing tool.
The biggest, and most common, mistake is focusing on visual “look” and ignoring the content. It is the text and photos about you on your website that answer questions people have about your business… not fancy graphics or a logo. Some of the simplest, plainest websites, with great content, generate the most new customers.
RobMax Web Solutions