ABC's of Auto Repair Marketing
Tips to help improve your Auto Repair Shop marketing and get better ROI.
Auto Repair Shop Marketing Specialist
Articles and writing about auto repair shop marketing
Tips to help improve your Auto Repair Shop marketing and get better ROI.
You will get remarkably better results from any type of advertising if you have a great reputation in place and make it easy for vehicle owners to find the information they need to become your customer.
The process of creating successful auto repair shop marketing is similar to preparing a meal. Like with cooking there is a specific order in how to prepare for good advertising results.
Prospective new customers come to your website for information. They want to know what makes you so special. What makes you different?
Web users like website content to be brief and to the point. This doesn't mean leaving things out. It means good writing that says what it needs to say and nothing more.
One way to track how well off-website ads work is to create an 'ad landing page' on your auto repair shop website.
Each 'ad' landing page must only be accessible from a link in an advertisement outside of your website. By counting the number of visits to the ad page provides a measure of well your ad is working and the leads generated by your advertisement.
Placing "How We're Different" info on your website is the hands down strongest argument in convincing people to become your customer. And then backing up your claims with customer reviews works miracles.
Your "How We're Different" info can be the difference between your advertising spend being an income generator or a costly expense...
Looking for auto shop marketing that does not require any effort for the business owner?
I call it lazy marketing. And it doesn't work. Don't waste your money.
Auto shop owners often complain about not having the time or desire to contribute to their marketing. They are usually too busy working IN the shop and not in the office as a business manager, as they should be...
Your online reputation is quickly becoming the life blood of a strong marketing plan. Customer reviews and testimonials give your business credibility. Every auto repair shop should be working hard at building proof of their competence and trustworthiness.
Search engines will not index your website until they find a link leading them to it. You need to make search engines aware that your website exists. Rather than waiting until search engines discover your website by chance, you can manually submit your website. The easiest way to do this is with your Google Business Profile. You do NOT need to pay for search engine submission. It is one of the oldest scams on the Internet...