Auto Repair Marketing

You can't deny the popularity of auto repair discount coupons but do they attract the customers you want?

Most auto repair shop marketing uses price discounting to attract new customers. I call this lazy (or desperate) auto repair marketing. Most shop owners are hooked on it and don't know what else to do.

As you all know search engines such as Google, Bing, and Yahoo are now placing great emphasis on “Local Search”. Google Maps Place profiles have really taken off both from a business and a consumer standpoint and these changes in search engine marketing should not be ignored. Do your auto repair SEO right and you benefit greatly. Ignore local search SEO and your website will have less and less prominence in the search engines as time goes on.

One of our most successful auto repair website design is for Al's Auto Care in Brick, NJ. A replacement for a cookie cutter website from a well-known auto repair marketing company that just wasn't working. The owner, Chris, was frustrated by a long-term decrease in car-counts even after trying every type of auto repair marketing available. With a little assistance from Robert Maxim Website Solutions he identified his website as the weak link in his auto repair marketing.

With the arrival of Google’s new social network, Google Plus, many of my auto repair shop website design customers are wondering if they should be jumping on-board Google's latest social media technology. For the vast majority I will say not yet. There are two reasons for me not recommending Google+ at this time.

Submit Your Website to Online Directories for Auto Repair Website SEO

Submitting your auto repair website to online directories is a very different process than submitting to search engines. A successful Directory submission involves much more than simply providing your website name and URL address. Carefully crafting your directory submission can have big payoff for your auto repair website SEO ranking.

Link exchanges where two websites link to each other are now largely worthless. Once the mainstay of auto repair SEO two way reciprocal links now have very little auto repair website SEO value and provide little if any website SEO benefit. To be effective auto repair backlinks need to be one-way with at least one degree of separation between the websites that link to each other.

In today’s era of flashy auto repair website design the old marketing debate of "Copy versus Art" rages on. Pretty pictures and flashy designs, or Image Advertising, may initially grab viewer eyeballs, but it is the copy, or written text, that is far more effective at converting viewers into paying customers.

You can improve your auto repair website SEO by claiming a Google Places local listing for your business. It only takes a few minutes to signup and claim your Google Places listing, and you will benefit from increased local exposure for your business. We highly recommend that all our RobertMaxim.com clients claim their Google Places listing.

Top Reasons to Claim Your Google Places Listing:

Doug Fentiman, owner of Robert Maxim Website Solutions, was interviewed by Tire Business magazine for the May 10, 2011 issue of their Service Zone eNewsLetter. The article, Experts: Make Facebook work for your service business, is about using social media to promote auto repair and service businesses.

Multiple domain names can be used to improve auto repair search engine marketing (SEM) and the number of prospective customers who view your website. But forwarding multiple domain names to your main website will NOT help auto repair SEO (Search Engine Optimization) or drive more traffic to your website. You need separate "Micro" websites with content that links back to your main website.