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Auto Repair Marketing

Articles and writing about auto repair shop marketing.

Social Media Powers New World Of Marketing

If you have been wondering if social media could help your auto repair shop marketing check out Yamato Auto Repair's Yelp profile. If you have any doubts that social networking and customer driven advertising can attract new auto repair customers just check out the 49+ glowing, thumbs up reviews these guys have. Why wouldn't anyone want to do business with them. One of the strongest examples of referral marketing I've seen. And best of all, it's free!

Don't Cut Auto Repair Shop Marketing Budgets

Bad economic conditions often force auto repair shop management to look for expenses to cut. Slashing auto repair shop marketing budgets is easy, offers an immediate solution to cash flow problems, but is the worst mistake possible. Outsmart your competition by continuing your marketing - just spend your dollars more wisely. Be primed and ready for economic recovery.

Social Networking Is Forever

When dealing with service failures (screw-ups) and angry customers you really need to think about the long term consequences of how you respond. Social Networking is all about getting people to talk about you. The powerful aspect of this is that what is said lives on the Internet virtually forever. Positive chatter is like a credibility savings account that goes on paying dividends. Negative rants are sticky, reoccurring public relation nightmares that will never go away.

Money Saving Websites

Auto Repair Shop Websites Can Save You Money

Stop spending a fortune on traditional print advertising! Newspapers, flyers, local directories, and Yellow Page print advertising all cost huge amounts with questionable returns. Sure a well designed ad may catch a prospect's eye, but people are still very wary of doing business with an unknown company. Most small businesses just can't afford the size of print advertisement copy that will provide the information that will convert prospects into customers.

Social Reputation Building

Your online social reputation is quickly becoming the life blood of a strong marketing plan. Consumers are dumping their heavy telephone yellow Pages directories and turning to the Internet – 21 million visited Yelp.com in May 2009 alone! Every auto repair shop should be working hard at building social proof of their competence and trustworthiness.

Social media marketing & auto repair shops

The new social media websites seem to be a perfect way to connect with new customers but will social media such as Yelp, MerchantCircle, Twitter, or Facebook work for auto repair shops?

Marketing is all about connecting with people. For advertising to be effective you need the person's attention and interest. Social networking can be a fabulous marketing tool if your target market participates and you provide a common 'local' interest to bring them together.

Be More Referable

Asking for referrals is a great way to find new customers. But being more referable will work even better according to John Jantsch in his article 7 Signs Your Marketing May Need to Evolve. Once you've got people talking about you stop paying for expensive, ineffective advertising and rely on referrals only marketing!

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