Your online social reputation is quickly becoming the life blood of a strong marketing plan. Consumers are dumping their heavy telephone yellow Pages directories and turning to the Internet – 21 million visited Yelp.com in May 2009 alone! Every auto repair shop should be working hard at building social proof of their competence and trustworthiness.
Many shops follow up each customer visit with a phone call or email to verify customer satisfaction. To easily build your social reputation you can include an invitation to post comments to your business review website. Make it easy by including links to social media websites in your email signature. Also inform your customers about links on your auto repair website (you do have one don't you??) where they can post comments.
You should have a few favorite review sites and spread your invitations amongst them. You can't go wrong with Yelp, Insider Pages, Google & Yahoo Local. Also look for local forums or websites that allow users to comment providing free auto repair advertising.
Here are some links where you can create business review web pages: