Auto Repair Shop Marketing Specialist

Is Social Media A Fad?

If you think you can ignore social media and ratings and review sites, think again. The impact of social media has affected EVERYONE. You need to ask yourself the simple question: Is social media a fad?

Here are some though provoking points:

  • 78% of consumers trust peer recommendations. Only 14% trust advertisements.
  • By 2010 Gen Y will outnumber Baby Boomers and 96% of them have joined a social network.
  • Years to reach 50 million users: Radio: 38 years; TV: 13 years; Internet: 4 years; Facebook: 100 million new users in less than 9 months.
  • Fastest growing segment on Facebook is 55-65 year old females.
  • 'Word of mouth' now = 'World of mouth'.
  • 80% of Twitter usage is on mobile devices people update anywhere, anytime. Imagine what that means for bad customer experiences!

Contact RobMax to find out how we can help your auto repair shop build, protect, and maintain a great online reputation. Use social media to build a solid foundation for a strong, inexpensive auto repair marketing plan.