Auto Repair Shop Marketing Specialist

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Stabilize Auto Repair Shop Car Counts with Better Marketing & Advertising Management

How to stabilize auto repair shop car counts through better management of marketing and advertising. Increase auto repair customer acquisition and retention throughout the year. Decrease marketing spending and increase results.

Marketing Plan

To get off the car count roller-coaster you need to develop a 12 month auto repair marketing and advertising plan. This will help increase auto repair customer retention and acquisition during slow times and prevent spending your marketing budget when it is not needed.

Money Saving Auto Repair Shop Websites

An auto repair shop website Can Save You Money.

Stop spending a fortune on traditional print advertising. Newspapers, flyers, local directories, and Yellow Page print advertising all cost huge amounts with questionable returns. Sure a well designed ad may catch a prospect's eye, but people are still very wary of doing business with an unknown company. And today anyone looking for additional information about a company, no matter where they find out about you, will go to the Internet.

Social Media Marketing Auto Repair Shops

The new social media websites seem to be a perfect way to connect with new customers but will social media such as Yelp, Twitter, or Facebook work for auto repair shops?

Marketing is all about connecting with people. For advertising to be effective you need the person's attention and interest. Social networking can be a fabulous marketing tool if your target market participates and you provide a common 'local' interest to bring them together.

Referrals Only Marketing

Customer Driven Auto Shop Marketing

What would happen if your business only accepted new customers referred by your current customers? No more advertising. No more discounting. Referrals only. Would your business grow, just survive, or quickly die? If the thought of depending on referrals alone frightens you your problem is not auto repair shop marketing – it's service quality.

Service Failure Recovery Retains Customers

Reputation Rescue

Unhappy customers destroy loyalty and repeat business. Most dissatisfied customers are vocal but silent, unhappy customers are missed opportunities to win the customer back and protect your reputation. When auto repair shop service failures happen, and they will, how you recover makes the difference between being “the best” shop or a “don't go there” shop.

Unhappy Customer Strategies

When auto repair shop repairs fail customers react in three basic ways. In all cases there is a very high likelihood you will lose the customer. With proactive follow up communications dissatisfied customers can be uncovered, problems fixed, prevent future service failures, and if you recover well, you can prevent losing the customer.

Service Failure Reactions

When auto repair shop customers are unhappy, for whatever reason, three things can happen: