Blog

Search engines use the 'quality' and 'relevance' of websites linking to your website (backlinks) as a measure of your website's quality and where your website is placed in search engine results (top of page one or bottom of page 25).

Place links to your website on websites that are very popular (high SEO rank and traffic).

Search engines use the number of links pointing to your website (backlinks) as an important measure of your website's quality and importance.

Website backlinks strongly influence the position of your company in search results. You need to create a network of websites with links back to your website to improve your website SEO.

One of the easiest ways to create backlinks to your website is to create a profile for your business on directory or citation websites such as Google, Bing, etc. These websites provide a free profile with a link to your website.

If you think you can ignore social media and ratings and review sites, think again. The impact of social media has affected EVERYONE. You need to ask yourself the simple question: Is social media a fad?

I was recently asked to do some auto repair website SEO. I declined. It wasn't that I didn't want to help, but more that no amount of SEO could help them. Their website was junk. What was needed was a total overhaul of the website and they didn't want to make any changes to it. Doing SEO would just be throwing good money after bad because your website is the focal point of any SEO.

Developing customer trust starts by focusing on website content and features. Auto repair shop websites need to make a personal connection and communicate trustworthiness to viewers. Building a feeling of trust should be the overriding website objective.

If you have been wondering if social media could help your auto repair shop marketing check out Yamato Auto Repair's Yelp profile.